Unlocking deeper insight through behavioural science
Unlocking deeper insight through behavioural science
Unlocking deeper insight through behavioural science
SHIFT is a behavioural insights consultancy combining behavioural science, consumer psychology and specialist research techniques to look beyond stated responses and uncover deeper consumer insights.
SHIFT is a behavioural insights consultancy combining behavioural science, consumer psychology and specialist research techniques to look beyond stated responses and uncover deeper consumer insights.
"I’ve yet to find an agency partner I trust as much as Shift to deliver valid insights rooted in behavioural psychology and recommendations with such clarity and commercial sense."
Diageo
Global Senior Planner
“From major brands to government, Shift’s innovative, rigorous approach delivers sharp insights communicated with clarity and impact.”
Frontier Economics
Director
“Shift delivers genuine consumer insights that drive successful products and stronger marketing, with a collaborative approach that adds lasting value.”
Graze
Chief Brand Officer
"I’ve yet to find an agency partner I trust as much as Shift to deliver valid insights rooted in behavioural psychology and recommendations with such clarity and commercial sense."
Diageo
Global Senior Planner
“From major brands to government, Shift’s innovative, rigorous approach delivers sharp insights communicated with clarity and impact.”
Frontier Economics
Director
“Shift delivers genuine consumer insights that drive successful products and stronger marketing, with a collaborative approach that adds lasting value.”
Graze
Chief Brand Officer
"I’ve yet to find an agency partner I trust as much as Shift to deliver valid insights rooted in behavioural psychology and recommendations with such clarity and commercial sense."
Diageo
Global Senior Planner
“From major brands to government, Shift’s innovative, rigorous approach delivers sharp insights communicated with clarity and impact.”
Frontier Economics
Director
“Shift delivers genuine consumer insights that drive successful products and stronger marketing, with a collaborative approach that adds lasting value.”
Graze
Chief Brand Officer
What we do
At the heart of our work is the recognition that there is often a big difference between what people say and what they actually think, feel and do. We understand why this gap exists and how to overcome it.
Understand & Change Behaviour
Decoding how and why people behave as they do. We uncover the hidden forces that drive and shape behaviour, and how they can be influenced.
Insight areas:
Understanding behaviour Diagnosing drivers and barriers Behaviour change strategy and evaluation Consumer psychology consultancy
Marketing & Comms
We evaluate comms in realistic contexts to mirror real-world exposure and understand how they influence attention, perception and behaviour. By measuring behavioural and implicit responses, we reveal not just what works, but why.
Insight areas:
Advertising evaluation and development Comms evaluation and development Brand positioning and messaging Rebranding
Innovation
We help de-risk innovation by understanding what drives engagement and purchase within a category, identifying opportunities for growth, and testing new ideas in realistic contexts to evaluate their potential and guide optimisation.
Insight areas:
Product innovation Pack development Proposition development Category evaluation
Customer Experience
We explore how people interact with brands and services across physical and digital environments. By understanding experiences through the eyes and mind of the consumer, we reveal what shapes perception and behaviour, and how they can be optimised.
Insight areas:
Physical customer journeys Website and digital journeys In-context observation Experiential and live brand activations
Understand & Change Behaviour
Decoding how and why people behave as they do. We uncover the hidden forces that drive and shape behaviour, and how they can be influenced.
Insight areas:
Understanding behaviour Diagnosing drivers and barriers Behaviour change strategy and evaluation Consumer psychology consultancy
Marketing & Comms
We evaluate comms in realistic contexts to mirror real-world exposure and understand how they influence attention, perception and behaviour. By measuring behavioural and implicit responses, we reveal not just what works, but why.
Insight areas:
Advertising evaluation and development Comms evaluation and development Brand positioning and messaging Rebranding
Innovation
We help de-risk innovation by understanding what drives engagement and purchase within a category, identifying opportunities for growth, and testing new ideas in realistic contexts to evaluate their potential and guide optimisation.
Insight areas:
Product innovation Pack development Proposition development Category evaluation
Customer Experience
We explore how people interact with brands and services across physical and digital environments. By understanding experiences through the eyes and mind of the consumer, we reveal what shapes perception and behaviour, and how they can be optimised.
Insight areas:
Physical customer journeys Website and digital journeys In-context observation Experiential and live brand activations
Where we make a difference
We work across categories and commercial challenges; everything from changing the behaviour of airport users to speed up security screening, to creating successful advertising campaigns and product innovations.
FMCG
Bringing deeper consumer and shopper insights to food, drink and everyday consumer goods to optimise offerings and drive growth.
Retail
Helping retailers understand how shoppers behave and navigate choice in-store and online, to optimise propositions, experiences, and executions..
Healthcare
Tackling a breadth of healthcare challenges, from patient engagement to medication adherence, across both patient and healthcare professional audiences.
Financial Services
Helping banking and financial services organisations understand their audience and make better strategic and commercial decisions.
Media & Entertainment
Where attention is scarce and choice is abundant, we help media and entertainment brands understand what truly captures attention and drives engagement.
Technology
Applying behavioural insight across technology to shape product development, innovation, and experiences.
Travel & Hospitality
From airports to restaurants, we explore behaviour across journeys to help brands deliver clearer propositions and better experiences.
FMCG
Bringing deeper consumer and shopper insights to food, drink and everyday consumer goods to optimise offerings and drive growth.
Retail
Helping retailers understand how shoppers behave and navigate choice in-store and online, to optimise propositions, experiences, and executions..
Healthcare
Tackling a breadth of healthcare challenges, from patient engagement to medication adherence, across both patient and healthcare professional audiences.
Financial Services
Helping banking and financial services organisations understand their audience and make better strategic and commercial decisions.
Media & Entertainment
Where attention is scarce and choice is abundant, we help media and entertainment brands understand what truly captures attention and drives engagement.
Technology
Applying behavioural insight across technology to shape product development, innovation, and experiences.
Travel & Hospitality
From airports to restaurants, we explore behaviour across journeys to help brands deliver clearer propositions and better experiences.
FMCG
Bringing deeper consumer and shopper insights to food, drink and everyday consumer goods to optimise offerings and drive growth.
Retail
Helping retailers understand how shoppers behave and navigate choice in-store and online, to optimise propositions, experiences, and executions..
Healthcare
Tackling a breadth of healthcare challenges, from patient engagement to medication adherence, across both patient and healthcare professional audiences.
Financial Services
Helping banking and financial services organisations understand their audience and make better strategic and commercial decisions.
Media & Entertainment
Where attention is scarce and choice is abundant, we help media and entertainment brands understand what truly captures attention and drives engagement.
Technology
Applying behavioural insight across technology to shape product development, innovation, and experiences.
Travel & Hospitality
From airports to restaurants, we explore behaviour across journeys to help brands deliver clearer propositions and better experiences.
Latest work & insight
Explore our work, our thinking and what we’ve learned along the way.
Have a challenge in mind?
We'd love to hear about it
Have a challenge in mind?
We'd love to hear about it