WHY SHIFT?

If you mean, “Why are we called Shift?”, it’s a reference to the fact that, at some level, behaviour change is at the heart of almost every project we undertake.

If you mean, “Why should I use Shift for my next project?”… We’ll spare you the “About Us” blah, blah and the biographies about our ‘cool’ pastimes.  We like working with people who are intellectually curious and driven by results; if that sounds like you, it might be worth a chat.

We’d be happy to meet with you, but think everyone would get more out of that meeting if we spend a little time tearing into a challenge you’re currently facing, and then, see what happens.  Or we could put you in touch with one of our appreciative clients.

WHAT CAN YOU EXPECT FROM US?

Deeper Insight

Our work goes beyond the conscious mind. We explore the unconscious and contextual drivers that influence behaviour, to give our clients the deepest, most accurate insights possible.

Clarity

We work hard to make sure our reports and debriefs are as clear as possible; we know our work is only useful if its clear.

Practical Advice

We also know that insight is only useful if it leads to things that can be applied in practice.  We’ll give you advice that you can use – not just a fascinating new perspective.

Expertise

Pooling experience from the fields of psychology, behavioural science, psychoanalysis and marketing gives us an unparalleled expertise in consumer behaviour.

On bUdget, On Time

We have never gone over budget or missed a deadline that was agreed at the start of a project.  We will work incredibly hard to make sure we never do.

Success

Over 18 years of continued organic growth, with over 80% of business coming via referrals, is the all important behavioural evidence that tells us our clients are happy.

From projects with leading broadcasters and retailers to designing policy interventions and behavioural experiments for government bodies, Shift’s innovative and meticulously thought-through approach has delivered startlingly insightful results which they communicate clearly, effectively and with refreshing humour.

Frontier Economics | Director

I have worked with Shift on a number of innovation and design insights projects over the last few years. Phil’s methodology always delivers actionable insight based on what consumers really think and feel vs what they would state in more traditional research approaches. These insights have helped to shape product and packaging propositions that have been hugely successful in market. The learnings have also given the wider marketing and design team a much better understanding of how consumers perceive and process creative, thus positively impacting our work beyond the project scope.

Phil and his team are very collaborative in their approach – when it comes to working through the research brief, shaping the format of the debrief to fit the audience as well as helping out with any follow up questions after a project is finished.

Graze | Chief Brand Officer

Finally, an agency that properly seeks to understand behaviour and how to shift it, and sets up their research properly to get at this understanding vs running the same old tired approaches with a behavioural economics window dressing. The quality of the behavioural insights are consistently high as a result and have been very useful for us in innovation as an accurate reflection of current or potential future consumer behaviour.

Diageo | Senior Planner

Previous Clients