According to the Nobel prize-winning economist, Milton Friedman, there were only four ways to spend money: 1. Spending your money on yourself: you care about what you buy and how much it costs.2....
‘Tis the season for gifts
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Articles
Why context is everything. How to optimise insights and change behaviour.
A short paper exploring why context unconsciously influences us, and how it can be leveraged to change consumer behaviour and obtain more accurate insights in market research. Download your free...
The psychology behind January sales.
How retailers encourage consumers to buy more and feel good about it. January sales, hate them or love them, there’s no denying it’s hard to escape the temptation of one-off, not to miss,...
The True Meaning of ‘Christmas’
A consumer psychology perspective Consumer behaviour around Christmas can seem a bit much. Despite many people in modern, developed societies having a plentiful supply of pretty much everything all...
The Power of Priming
Understanding and controlling consumers’ mental journeys to obtain accurate research insights We’d like to believe that we are rational beings that think and behave in a consistent manner, this is...
The Challenge of Behaviour Change Within Business
The increasing emphasis on sustainability and societal issues over recent years has filtered down into businesses, with more and more companies taking steps that encourage social and...
How Weather Impacts Consumer Behaviour… Beyond Increased Ice-cream Sales On A Hot Day
Whether the mini February heatwave got you fearful over climate change or reaching for your sunnies and hunting for the nearest pub garden, one thing that can’t be denied is that...
New Year, New You… Until March.
As we reach the end of February, for many of us the once seemingly achievable New Year’s resolution is now nothing but a distant memory (or a classic “I’ll start next week” goal). If you’re...
A Good Question, That’s an Awful Question
“Why don’t (consumers)….?” Is a question that is rightfully asked often in organisations. Why don’t they buy our product? Why don’t they rate our service more highly? Why don’t they switch to our...
Learning from Bus Buddhists
In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to...