Behaviour Change
There is a wealth of literature on behavioural economics that focuses on behaviour change. The challenge is applying it effectively to your business.
As a complement to our expertise in behavioural economics, we use our consumer psychology and behavioural insight skills to understand how your target audience is thinking and what levers are most likely to be effective in changing behaviour. This dramatically improves the likelihood of achieving the desired change in behaviour.
Because our expertise is with how people think, we’ve successfully deployed our behaviour change skills across a wide range of sectors. Whether it’s a light touch piece of advice on an existing process or a full scale project leading to live trials, we have the experience and capacity to help.
SOME OF THE Behaviour Change PROJECTS WE’VE WORKED ON INCLUDE…
Increasing Purchase Frequency or Product Sales
Reducing Consumer Activity that Increases Cost
Influencing the Channel Customers Use
Increasing Environmentally Friendly Behaviours
Improving Adherence to Security Requirements
Influencing Product Recommendation