We are a team of consumer psychologists with a proven track record in helping clients apply a deeper understanding of how consumers think to a wide variety of business challenges.

Our Practices

Behavioural Insights

Use our proprietary techniques and unparalleled understanding of how consumers think to uncover deeper insights from qualitative research.

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Behaviour Change

Apply proven techniques from Behavioural Economics and Behavioural Psychology to influence consumer, customer or employee behaviour.

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Consumer Psychology

Our consumer psychology consultancy encompasses commercial applications, in-house training and as media commentators.

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our clients

What our clients say…

Finally, an agency that properly seeks to understand behaviour and how to shift it, and sets up their research properly to get at this understanding vs running the same old tired approaches with a behavioural economics window dressing. The quality of the behavioural insights are consistently high as a result and have been very useful for us in innovation as an accurate reflection of current or potential future consumer behaviour.

Diageo | Senior Planner

From projects with leading broadcasters and retailers to designing policy interventions and behavioural experiments for government bodies, Shift’s innovative and meticulously thought-through approach has delivered startlingly insightful results which they communicate clearly, effectively and with refreshing humour.

Frontier Economics | Director

I have worked with Shift on a number of innovation and design insights projects over the last few years. Phil’s methodology always delivers actionable insight based on what consumers really think and feel vs what they would state in more traditional research approaches. These insights have helped to shape product and packaging propositions that have been hugely successful in market. The learnings have also given the wider marketing and design team a much better understanding of how consumers perceive and process creative, thus positively impacting our work beyond the project scope.

Phil and his team are very collaborative in their approach – when it comes to working through the research brief, shaping the format of the debrief to fit the audience as well as helping out with any follow up questions after a project is finished.

Graze | Chief Brand Officer